Online Marketing Manager | Eastman Kodak Company | Emeryville, CA
Eastman Kodak is the world's foremost imaging
innovator. With sales of $10.3 billion in 2007 the company is committed
to a digitally oriented growth strategy focused on helping people better
use meaningful images and information in their life and work. Consumers
use Kodak's system of digital products and services to take, print and
share their pictures anytime, anywhere with innovative Kodak products
spanning categories such as Digital Cameras, All-in-One Inkjet Printers,
Digital Picture Frames, Kiosks, and the Kodak Gallery.
Position Description:
Kodak Direct, Kodak's online consumer business, is looking for a
highly motivated person to help grow this exciting part of Eastman
Kodak's business. The online marketing manager will report to the WW
Director of Marketing for Kodak Direct, and their primary responsibility
will be building out and driving growth in the affiliate marketing
program in the Americas region. This role includes end to end
responsibility for the affiliate program which, among other
responsibilities, includes developing the strategic plan, recruiting and
nurturing affiliate relationships, executing promotions and newsletters,
resolving affiliate/customer issues, and achieving aggressive program
targets. To succeed in this role, the online marketing manager must be
self-motivated, extremely proactive and have a keen focus on results.
This role will also support the Director of Marketing with other
critical marketing programs including search, comparison shopping and
banner advertising.
Job Responsibilities:
- Own, develop and manage affiliate program end to end; achieve
aggressive revenue goal and ROI target for program.
- Develop strategy for affiliate program, including awareness,
acquisition and retention tactics, to achieve program targets.
- Forecast revenue and manage program budget; monitor performance and
adjust plans to address any delta.
- Manage and build relationship with affiliate agency to ensure
partnership in growing program.
- Build out affiliate network and partners; develop relationships with
key affiliates, and negotiate for better placement and visibility.
- -Develop and execute affiliate promotions and monitor success;
develop future promotions based on learnings and product roadmap for
Kodak Direct.
- Create affiliate newsletter 2x/month and oversee development and
refresh of creative that affiliates utilize.
- Evaluate revenue share and commission structure and recommend
adjustments.
- Report on results weekly and monthly, including key business metrics
and trends/shifts in results.
- Make recommendations for enhancements to overall program, including
customer experience.
- Respond to and resolve affiliate inquiries and concerns.
- Monitor industry trends and constantly evaluate strategy for
affiliate program.
- Support other key marketing programs and initiatives, including paid
search, comparison shopping and banner advertising.
***Position may be located at any of these three locations:
- Emeryville, CA
- Atlanta, GA
- Rochester, NY
Qualifications:
- Minimum 5 years of online marketing experience, 2-3 years in
affiliate marketing.
- 2 years experience managing partners or agencies.
- Bachelors degree required, MBA preferred.
- Proven ability to develop and drive results; strong sense of
accountability for results.
- Experience negotiating contracts and proven ability to influence
internal and external partners.
- Excellent written and verbal communication skills, as well as strong
analytical skills.
- Ability to work independently and use sound business judgment in
decision making.
- Strong interpersonal skills and ability to work with individuals in
all business functions
- Ability to succeed and thrive in fast pace environment; positive
attitude.
If interested, please apply online at http://track.jobviper.com/ViewJob.asp?id=499009-1281-6969
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