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VP, Marketing-Real Estate Franchise | Prudential Financial | Irvine, CA Prudential Financial, Inc. is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services. For more information, please visit http://www.prudential.com. Seasoned marketing executive responsible for design, management and execution of a comprehensive interactive marketing strategy. Successful candidate will be responsible for creating strategic direction and managing a broad range of integrated on-line and offline marketing, advertising, public relations and communications activities designed to build and communicate value to both the franchisee population, real estate and relocation customers and the real estate marketplace. Accountable for planning and implementation of projects and interactive marketing activities supporting objectives for revenue, volume, profit, affiliates satisfaction and retention. Collaborates with all business unit heads to develop strategic industry positioning designed to ensure sustainable competitive advantage for the organization. In addition, individual will have accountability for the placement, direction and execution of public relations as well as the overall responsibility for the strategic editorial direction and process for reviewing the real estate business' printed and interactive messaging (i.e., sales and marketing brochures and web-based communications). Individual will be responsible for developing a recognizable tone and style for marketing communications and serve as the gatekeeper for that voice, ensuring that materials reflect that voice and the company attributes it represents for both web based and traditional media. This executive will lead a team of professionals experienced in all phases of creation, development and implementation of franchise interactive marketing and communications. Qualifications: Minimum 10-15 years of executive management experience in franchise marketing, preferably in the real estate industry. Experience in determining a consistent course of action, unifying the companies marketing approach and marketing message, then taking products and projects from conception through implementation with corresponding metrics to ensure success. Must have experience in all aspects of interactive marketing and the Web 2.0 environment. Ability to influence, interact and counsel affiliates to better understands and applies interactive marketing strategies, products and deliverables to drive profitability. Must have proven ability to measure, analyze and regularly adjust all deliverables based upon a thorough understanding of end user requirements and a rapidly changing real estate brokerage industry. A skilled public speaker, this individual must also have strong interpersonal and leadership skills with the ability to influence and unify constituents the Company's designed interactive marketing strategic direction. Prudential is an Equal Opportunity/Affirmative Action Employer and is committed to diversity in its workforce. Prudential is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity unless contracted with Staffing. Agencies must work with Staffing as the primary point of contact and follow the Prudential application process to be considered for business. Regardless of past practice, all resumes submitted by search firms to any employee at Prudential via-email, the Internet or directly to hiring managers at Prudential in any form without a valid written search agreement in place for that position will be deemed the sole property of Prudential, and no fee will be paid in the event the candidate is hired by Prudential as a result of the referral or through other means. Note: Any search agreement entered into with Prudential before January 2004 is null and void. Search firms are essential to the recruitment and staffing efforts at Prudential and we value the partnerships we have built with our preferred vendors. For this reason, Prudential has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by the Director, Recruiting Programs, Staffing at Prudential in place for the specific position in order for a fee to be paid for any candidate referrals. To apply for this position, please copy and paste the following link into your browser address bar: http://prudential.contacthr.com/11302248 or submit your resume and salary requirements through our homepage at https://jobs.prudential.com/apply_online_1.asp?jobid=1267099 |