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SEA_Senior Manager, Marketing & Communications | Samsung Electronics America, Inc. | Ridgefield Park, NJ
Position Summary
The position is responsible for creation and implementation of marketing communication plans that drive brand and demand for Samsung products.
- Develop and execute Marcom strategy in concert with divisional strategy.
- Partner with Product Marketing in devising product launch and campaign strategies/executions as well as other communication plans. Document and report these plans to management.
- Oversee media planning, creative, placement with ad agency; oversee PR programs; oversee promotions, fulfillment, collateral materials and displays; develop and implement merchandising initiatives; oversee events and trade shows; create and manage budgets; oversee online messaging and executions.
- Review Marcom activities and work with related departments for maximum ROI
- Manage outsourced resources, agencies and other third parties to accomplish objectives
Common Essential Duties & Resp.
- To develop Marcom strategy and execute.
- To execute programs and campaigns within budgets towards agreed upon goals and strategies
- To report plan/campaign results for ongoing improvement.
- To review performance and work with other departments.
- To manage subordinates and outsourced companies.
- Other tasks as assigned
Necessary Skills / Attributes
- At least 5 to 7 years experience in the Marcom area, with experience in planning and executing Marcom strategies.
- At least 2 year-experience in the CE industry preferred.
- BS or BA degree minimum
To apply for this position, please copy and paste the following link
into your browser address bar:
http://sea.contacthr.com/22420974
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